RA Analysis- Human Encounter

R.A. Analysis- Human Encounter (word count: 517)

~A nice woman trying to sell me and my cousin, Kaitlyn, a hand care and manicure kit~

1. Argument was that we NEEDED the hand care and manicure kit
2. Audience- Kaitlyn and I
3. Goal- to get Kaitlyn and I to buy the hand care and manicure kit
4. How? She was very good. She used a lot of pathos to grab our attention and keep us there to start off. She said, "come here, i want to show you something" with a huge likable smile on her face and friendly gesture. She was hard to resist because she seemed genuinely excited about what she wanted to show us. So we went over. She gave each of us this lotion scrub to put on our hands as she explained the benefits of this product on dry skin. This technique of actually letting us use the product is a mix of pathos, because it makes us feel good, trusted and liked. And logos because we are able to find out for ourselves right then if this product works. Which then leads to ethos, because it shows that they are confident in their product. In showing us the next part of the kit, the manicure part, she used me to demonstrate how to give yourself a french manicure. This again used pathos, logos and ethos. While doing so she asked us both about our lives- if we were students, what we did and how busy we were. She asked and acted with such interest which appealed to our pathos because we really felt like she cared about us. She exploded with giggles when she found out we were roommates and told us that we would have so much fun taking a break and doing this together. When she noticed our reluctance she said to us, "i'll tell you what, because you girls are so sweet and seem so busy i'll tell you what i'll do, ill give you one full price and the other, free". This appealed to our logos because this was a very good deal. And again to our pathos, because I felt like our new friend was giving us something special just for us.
5. Effective? This wonderful girl's tactics were quite good. She made us feel so good talking to her, in fact quite buddy buddy talking to her that we felt like she had our best interest in mind. She kept pushing like a good salesperson but appealed to our inner girl, with an attitude of "from one girl to another" or "us girls stick together". She even appealed to our "cheap college student" side by giving us a deal. The only reason I didn't buy it was because I didn't really need it and the cheap college student side took over.

STAR

1. Sufficient- There was definitely enough reason to buy this care kit. She not only convinced us of its credibility but of how the product would do us good in our busy stressful lives.
2. Relevant- this particular sales pitch would have been very different had this girl had a different audience and she played directly to what type of people we were- friendly girl college students.