RA Analysis- Music Video

R.A. Analysis- Music Video (Word Count: 362)

Here We Go Again- Ok Go

http://www.youtube.com/watch?v=XJulhGUh8vU

1. The argument for this music video is that Ok Go is a very "cool" band. And cool meaning- hip, fun, quirky, likable and relate-able.
2. Audience- those who are fans of Ok Go, and those who will be shown this video by Ok Go fans
3. Goal- to get more fans
4. How? This music video is very unique. It never shows them singing only doing this creative "dance". I think that Ok Go appeals to the pathos of its audience because they are doing a dance that is unique, and difficult. It has the "wow" factor. They choreographed a dance on treadmills even though they are not dancers. This definitely ups there cool factor would attract many fans simply because this band has done something new and different. I think they build ethos by never showing themselves singing in the video because they assume you know that they are singing. It's the attitude of "yes we sing, you have heard us, now look what we can do." I do not think that this music video uses logos.
5. I believe this video is very affective as I was one of those people who was shown by someone else this music video. They were an Ok Go fan and wanted to show me this really cool music video. I am not into music videos but I watched it anyways and after wanted to check out their music. Funny enough, the fact that Ok Go has done something creative and fun with their music video attracts many young adults. This is simply because they just seem like a "cool" band.

STAR

1. Relevant- I think this music video connects to the audience very well because young adults always want to see the cool, the new, the different. This music video has all three.
2. Sufficient- There is definitely enough coolness in this music video to please its audience. In the dance they found so many different ways on dancing on a treadmill and it never gets old. There is potential to get repetitious with a treadmill, but they figured out ways to make the dance exciting to watch the whole way through