Saturday, October 23, 2010

RA Analysis- Music Video

R.A. Analysis- Music Video (Word Count: 362)

Here We Go Again- Ok Go

http://www.youtube.com/watch?v=XJulhGUh8vU

1. The argument for this music video is that Ok Go is a very "cool" band. And cool meaning- hip, fun, quirky, likable and relate-able.
2. Audience- those who are fans of Ok Go, and those who will be shown this video by Ok Go fans
3. Goal- to get more fans
4. How? This music video is very unique. It never shows them singing only doing this creative "dance". I think that Ok Go appeals to the pathos of its audience because they are doing a dance that is unique, and difficult. It has the "wow" factor. They choreographed a dance on treadmills even though they are not dancers. This definitely ups there cool factor would attract many fans simply because this band has done something new and different. I think they build ethos by never showing themselves singing in the video because they assume you know that they are singing. It's the attitude of "yes we sing, you have heard us, now look what we can do." I do not think that this music video uses logos.
5. I believe this video is very affective as I was one of those people who was shown by someone else this music video. They were an Ok Go fan and wanted to show me this really cool music video. I am not into music videos but I watched it anyways and after wanted to check out their music. Funny enough, the fact that Ok Go has done something creative and fun with their music video attracts many young adults. This is simply because they just seem like a "cool" band.

STAR

1. Relevant- I think this music video connects to the audience very well because young adults always want to see the cool, the new, the different. This music video has all three.
2. Sufficient- There is definitely enough coolness in this music video to please its audience. In the dance they found so many different ways on dancing on a treadmill and it never gets old. There is potential to get repetitious with a treadmill, but they figured out ways to make the dance exciting to watch the whole way through

Saturday, October 16, 2010

RA Analysis- Paper B Source

Living: Is Day Care Bad for Babies by Claudia Wallis

Time Magazine

R.A. Analysis (word count: 374)

1. The argument of this article is that there are changing views on whether or not daycare affects children. As time progresses more research is done that seems to lead to daycare having a negative affect.
2. Audience- parents who have children in daycare or are thinking about putting their children in daycare.
3. Goal- to get parents to look more into their daycare centers and if they really need to use daycare
4. How? The author uses logos most in this article. She gives statistics and research results from several decades about the affect of daycare. She shows how with each decade there seems to be more evidence leading to the fact that the mother is the most important caregiver. The author establishes ethos by quoting several psychologists, college professors and hospitals. She has gathered her information well. Pathos is used in some of the data given to appeal to parents concern for their child. An example is given that orphans babies who were given little attention or love from even their nurses, gave up on life essentially and stopped playing and eating. A parent would be quite disturbed by this finding.
5. Effective?- I think that this article is effective in informing parents of the many opinions on the matter and using reliable sources, but she does not have a clear stance on the matter. She ends the article as though she agrees with whatever the up to date research is. Each new generation different variables are added which vary the results. I think that this article could both inform and confuse parents. Although, I think this may be the objective of the article; so that parents will research and find out for themselves if daycare should be used rather than just trust one statistic.

STAR

1. Relevant- The author connects greatly to the audience, being parents, in that it gives many statistics of the affect daycare has on children. It gives a variety of statistics which parents like, because they always like to be thorough and have lots of opinions and resources when it comes to their children.
2. Accurate- The article is definitely fair in that it gives both sides of the argument and presents strong evidence on both sides.

Saturday, October 9, 2010

RA Analysis- Film Trailer

Harry Potter and the Deathly Hallows Trailer

http://www.youtube.com/watch?v=Su1LOpjvdZ4

RA Analysis (word count: 442)

1. The argument for this Harry Potter trailer is that this movie, the last of the series, will be the best most epic one yet!
2. Audience- i think this trailer mostly targets die hard Harry Potter fans (like myself)
3. Goal- to get fans to come see the last Harry Potter movies
4. How?- First off, the trailer establishes a strong ethos with showing the movie making symbol, Warner Brothers, decorated "Harry Potter" like. Warner Brothers is a very popular and successful company and are proud to have Harry Potter tied to their name. The rest of the preview is all feeding fans' ethos. The whole trailer consists of short clips, no longer than 3 seconds. This draws the audience in and makes them focus deeply on the trailer. It flashes so many memorable and intense scenes which Harry Potter fans can recognize from the book. It shows nearly every character that Harry Potter fans love, even characters that haven't been seen for several movies, such as Dobby (the house elf). This gets the fans really excited. They also appeal to ethos when they play the famous Harry Potter theme music at the end and show the Harry Potter title. Harry Potter has been around for so long that the movie would not be without its entrancing music. This trailer does not use logos, which is perfectly fine, as their audience is deeply emotionally connected to Harry Potter.
5. This trailer is very effective because it pulls on every heart string of harry potter fans. Fans have been waiting and anticipating this movie for so long. In the trailer they show a lot of footage ranging over the whole book. Some might say this is giving away too much, but for this audience, who has read the book at least twice, they want to see what the movie is going to be like.

STAR

1. Relevant- definitely connected to the audience in giving them what they want to see. ALOT of exciting thrill packed scenes. The significance of showing alot of different scenes is because Harry Potter fans like it when the movie closely follows the book. The trailer shows enough parts from the book which reassures fans that the movie will include most of their beloved book.
2. Sufficient- this trailer seems to give the perfect amount of clues to what the movie is gonna be like. It is long and can show alot, and the clip segments are so short that some you have to watch over again to figure out what they were. This gets fans even more excited as they watch the trailer over and over again.

Friday, October 1, 2010

RA Analysis- Paper A Source

"Is Text Messaging Replacing Human Communication" by Steven Reynolds

http://ezinearticles.com/?Is-Text-Messaging-Replacing-Human-Communication?&id=2240884

R.A. Analysis (423 words)

1. Argument: The argument of this article is that texting damages teenagers ability to communicate with people in person. They would rather speak to others through texting them.
2. Audience: Adults who read Ezine articles who have teenagers. Although I do not think that the writer makes his audience very clear, I assume it is adults rather than the teenagers themselves because I do not believe teenagers would read articles from this article database website
3. Goal: To get parents to monitor their children's text usage
4. How?: I think that the author mainly uses pathos in this article. He reminds the audience of what grade school was once like for them. Reminding them of the days when they used to pass notes in class. They stress how teenagers these days have something much more sneaky they can do in class, and that is texting. Parents are usually concerned about their children's behavior in school. He also appeals to their protective parental instincts in telling how teenagers are more confident in texting and therefore people are more apt to bully or say rude and insulting remarks through texts. The writer uses logos a little by telling how everyone, young to old, has a cell phone. I think that he could definitely use more logos by throwing in statistics and numbers of how many people have cell phones and how often they use them. The writer does not use ethos really at all to me.
5. Effective?: I think the articles is a good start on getting people to think about how phones are being used and how texting can affect ones ability to communicate. Although I do not think that it is enough to convince anyone. There is not enough evidence to support his opinion. He should establish more ethos, or authority, by using more logos, as said before, with statistics and evidence to support his argument.

STAR

Sufficient- I do not think that this article holds sufficient means to hold up his argument. I do not think that there is enough evidence to back up his reasoning. He would not even need much more evidence because I do not think that the audience would need any fancy statistics to convince them, but just something to establish the writers credibility
Relevant- I think that this article is relevant to the audience because it tells of the progression of technology, connecting to the older generation and showing them that texting can easily be abused, more so than other/older electronics