RA analysis Still Photo

243 words

http://koreansensation.deviantart.com/art/Palm-Centro-Magazine-Ad-70375854

1. Define Argument- The advertisement's argument is that people should buy the new Palm Centro because their life will be less stressful and more organized if they do.
2. Audience- Busy students or working adults.
3. Goal- Their goal is to get people to buy the new Palm Centro.
4- How?- I think they first use pathos to grab your attention with an image. A cool picture always captures the interest of people these days. They also appeal to your emotions of stress and anxiety using the words CHAOS associated with not having a Palm and ORDER associated with having a Palm. No one wants to be stressed. I think this same aspect of the advertisement appeals to your logic (logos) because it shows that it is better to have everything put in one spot, the Palm. I don't think that it really uses ethos very much except for the fact that it has a demanding and authoritative voice about using minimal words in the ad. At the bottom it the statement of "Organize your life with Palm" demands that this is the only way to get your life in order.
5. I think that this advertisement is effective because it is so simple and reminds busy people of how busy they really are! I think that this advertisement may not be effective for all busy people because it does not compare its product with others because there are so many other ways to organize yourself.